President
As President of Simply Roots, Raymond Bonilla leads the company with a deep commitment to representing top-tier producers and delivering high-quality produce at the most competitive prices. With a strong background in business and a passion for building relationships, Raymond saw an opportunity to bridge the gap between dedicated farmers in Ensenada and buyers looking for premium, fresh produce.
Although he comes from a different industry, Raymond’s vision for Simply Roots is clear—to create a trusted, transparent supply chain where farmers are supported, and customers receive exceptional products at unbeatable value. He believes that success in the produce business is built on partnerships, integrity, and efficiency, ensuring that every step, from harvest to delivery, is optimized for quality and affordability.
Raymond’s mission is to empower growers by giving them a strong presence in the market while providing customers with access to fresh, carefully sourced produce at the best possible cost. His dedication to fair pricing, sustainability, and supply chain innovation makes Simply Roots a valuable partner for both farmers and buyers in the industry.
Logistics Manager
Logistics Manager
As Logistics Manager at Simply Roots, Ray Bonilla Jr. plays a crucial role in ensuring that every step of the supply chain runs seamlessly and efficiently. With a background in inventory coordination and experience as an assistant buyer, he understands the importance of precision, organization, and strategic planning in delivering fresh produce on time and in optimal condition.
Ray believes in full transparency and open communication, ensuring that both growers and buyers are aligned on expectations, timelines, and logistics. His commitment to meticulous planning and problem-solving helps minimize delays, optimize inventory flow, and guarantee that Simply Roots consistently meets delivery commitments.
By focusing on efficiency, reliability, and continuous improvement, Ray ensures that Simply Roots operates with a high level of accountability and service excellence, reinforcing the company’s reputation as a trusted and dependable partner in the produce industry.
Outside Sales Representative
As Outside Sales Representative at Simply Roots, Mirna Quintero brings her expertise in relationship building and market strategy to the produce industry. With a background in real estate, she has developed a strong ability to negotiate, identify opportunities, and connect with clients—skills that seamlessly translate into the world of produce sales.
Mirna is passionate about understanding customer needs and delivering tailored solutions, ensuring that Simply Roots’ partners receive top-quality produce at competitive prices. Her ability to foster strong business relationships and provide exceptional service makes her an integral part of Simply Roots' mission to expand its reach and maintain strong connections with buyers.
With a focus on growth, trust, and customer satisfaction, Mirna is dedicated to representing Simply Roots with professionalism and integrity, ensuring that every client experiences the highest level of service and quality in the industry.
Quality and Operations Manager – Ensenada
With over 20 years of experience in the agricultural industry, Raymundo Duarte Méndez plays a critical role as Quality and Operations Manager for Simply Roots in Ensenada. A graduate in Agricultural Engineering from CETYS University, Raymundo brings a wealth of knowledge in crop management, quality control, and operational efficiency, ensuring that Simply Roots maintains the highest standards in produce quality and safety.
Based in Ensenada, he oversees production procedures, compliance, and post-harvest handling, working closely with farmers to optimize growing practices while ensuring consistency, freshness, and food safety. His expertise in agricultural processes, sustainability, and supply chain coordination allows Simply Roots to provide superior produce to market with reliability and efficiency.
Raymundo’s extensive experience and hands-on leadership ensure that Simply Roots' operations in Ensenada run seamlessly, maintaining strong relationships with growers while guaranteeing that every product meets the company’s strict quality standards before distribution.
